New Iomega Experience Center launched in Dubai

By on May 4, 2011
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Center to showcase storage management solutions for consumers and small businesses.

Press release:
Iomega, an EMC company and a leadinginnovator in digital storage and content management solutions, today announced theopening of the new Iomega Experience Center in Dubai, United Arab Emirates, aninnovative technology showcase where consumers and small businesses can experiencefirsthand the latest advances in data storage management solutions for today’s digitalworld.

Located in Times Square, in the flagship store of Sharaf DG, one of the biggest andmost prestigious retailers in the UAE and the Middle East, the Iomega ExperienceCenter is an 800-square-foot showplace featuring an array of Iomega’s newest storagemanagement products, including premium portable and desktop HDDs, advanced highcapacity solid state drives, the latest innovative multimedia drives that transform theonline entertainment experience, and powerful and efficient network storage solutionsfor consumers and small and mid-sized businesses.

“The new Iomega Experience Center is specifically designed to give consumers andsmall businesses hands-on interaction in a comfortable atmosphere that makes it easyto understand and appreciate the advantages and the efficiencies that Iomega’s datastorage management solutions bring to the home and small enterprise,” said JonathanHuberman, president, Iomega Corporation. “Storing, enjoying and protecting digitaldata has never been more vital than it is today. The new Iomega Experience Centershows the visitor how managing data, for business or pleasure, has never been easier,more convenient and more dependable than with Iomega’s powerful range of consumerand SMB products.”

Inside the Iomega Experience CenterIn a casual setting staffed with storage specialists to answer questions, Iomega hascreated home and office environments with premium Iomega data managementproducts, making it easy for users to experience Iomega products before they make theirpurchase decisions.

Customers interested in small and medium business solutions will find a dedicatedproduct area with live demonstrations of Iomega’s award-winning single-, double-and quad-drive desktop network drives and network attached storage devices (NAS),including Iomega’s new Personal Cloud technology, which allows users of Iomeganetwork hard drives to remotely access and share encrypted files with up to 250co-workers and friends without any of the monthly or annual fees associated withtraditional cloud services.

The consumer section of the Iomega Experience Center will feature the breadth ofIomega eGo portable and desktop hard drives, including models for both the PCand the Mac; Iomega’s premium high capacity SDD Drives, available in 64GB,128GB and 256GB capacities; and Iomega’s ScreenPlay HD media player lineup thatmakes it a breeze to move digital content from the PC to the large screen TV at home orthe monitor in the office conference room.

Also featured will be the new Iomega SuperHero Backup &Charger for iPhone,which simultaneously charges a docked iPhone and backs up and encrypts the smartphone’s contacts and photos, protecting the user from losing critical data should theiriPhone be damaged, lost or stolen.

Iomega Increases Business Focus on Middle East
“The Iomega Experience Center is going to change the perception of the informationstorage industry in this region in a way that’s inviting and easy-to-understand, notonly for SMBs and Iomega partners but also for consumers,” said Cizar Abughazaleh,general manager for Iomega in the Middle East and Asia. “I look forward to customersexperiencing how Iomega can protect their information, save them time, and delivercost effective data management storage solutions.”

Establishing the Iomega Experience Center in Dubai is a strategic decision by Iomegawith a look to the future.
“Dubai and the Middle East are important growth markets for Iomega,” saidAbughazaleh. “As a global leader in data storage and content management solutions,we are proud to launch the first Iomega Experience Center here because we believe thisshowcase will differentiate Iomega from competitors and change the way consumersand SMBs in this region of the world think about the expertise, dependability and valueof Iomega’s premium data management solutions.”

Nilesh Khalkho, CEO, Sharaf DG, said the new Iomega Experience Center is a goodaddition to the retailer. “Sharaf DG Times Square is an Electronics destination inthe UAE, and Iomega is an excellent strategic partner to showcase a broad range ofstorage management products in one location for people to experience. We alwaysencourage premium vendors such as Iomega to help educate our valued customers about the products we offer. A satisfying total customer experience is one of SharafDG’s key strategies to customer loyalty. Investments like the new Iomega ExperienceCenter make it possible for every customer to have an extraordinary experience in ourstores, especially if the customer is a small or medium business that can immediatelyunderstand and benefit from an Iomega solution that’s demonstrated inside the store.”

The Iomega Experience Center is open between the hours of 10 a.m. and 10 p.m.,seven days a week. For more information about Iomega products, please go to


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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