Apple devices account for 80% mobile video views

By on May 24, 2011
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Android accounts for the other 20%.


A recent report released by FreeWheel (an ads rights management company for online videos) has brought to light the fact that 80% of videos viewed on mobile devices are done on Apple iOS devices. As you can see from the graph below, The iPhone and iPod holds 60% share between themselves, while the (still recent) iPads have a 20% share. Android devices collectively account for last 20%.

Now keep in mind that this sample is made up of 5 billion ads served through videos in Q1 2011, almost the entirety of which was viewed in the US. FreeWheel also points towards the fact that many developers are now focusing on actually creating video content for iOS devices first, which explains the huge Apple dominance. It’s funny how many competitors slated the iPhone at launch, stating the lack of Flash as a huge disadvantage for not being able to view videos online (most of which were delivered through a Flash based platform at the time). Nowadays many video companies have actually developed apps specifically for iOS devices for easier content delivery; Flash not required.

While Android seems to have a miniscule share in the overall mobile video market, I’m sure that with the onslaught of recently launched Honeycomb tablets, that share will increase significantly. It’ll be interesting to see these stats for the rest of the year for sure.


From auditing to editing, I now test and analyze the latest gadgets and games instead of the latest financial statements. Both jobs are equally intense and rewarding. When I'm not burning up hardware in the name of science, you'll find me nuking in DOTA 2 or engineering in TF2.

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