Basically, fanboyism explained.
All Hail to the Lord Jobs!
A recent research by scientists in the United Kingdom found that the ‘Apple brand’ evokes similar brain response among fans as religious fanatics.
The research, a part of a BBC program, was aired last night on BBC Three entitled “Secrets of Superbrands”. The research focused on the effect that technology brands like Nokia, Apple, Google and Microsoft had on enthusiasts and fans.
As part of the research test, World of Apple blogger, Alex Brooks, was placed into an MRI machine and was shown pictures and photos of Apple based products. The machine noted a large spike in the visual center of his brain, which when compared to various religion fantastics, showed similar brain pattern.
Well, that explains a part of the fanboyism.