YouTube to shell $100 million for original content

By on April 8, 2011
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Popular video hosting site currently in talks with Hollywood talent to produce low-cost TV shows.

Sources close to The Wall Street Journal are claiming that Google plans to drop about $100 million to produce low-cost content for YouTube.

Apparently, negotiations with Hollywood agencies to hire talent have already begun. WSJ says that the deals will eventually be made with directors or production companies than that with celebrity actors.

Following it, YouTube is all set to receive a major overhaul. The video hosting site will add about 20 different channels with several hours of content between them. The channels will be based on “topics such as art an sports”. Google hopes to grab more eyeballs, for longer, on the website which currently enjoys a total of 15mins per day per user. ”YouTube executives say they want people to ‘watch YouTube’ the same way they ‘watch TV,’” the WSJ says.

YouTube spokesperson has declined to comment for the moment.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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