Popular micro-blogging site looking to swoop away the deal from UberMedia.
TweetDeck, a popular Twitter client, may soon become the micro-blogging site’s official application offering, once the “advanced” talks of an acquisition deal is reached. According to WSJ, Twitter is offering $50 million to have the popular client under its wing.
Previously, TweetDeck was reported to be in talks with UberMedia, who had put an offer of $30 million in cash and stock. According to sources close to the matter, the deal is still on, although talks have died down recently.
Acquisition of TweetDeck seems like a no-brainer for Twitter. The client is accountable for around 13% of all tweets sent out, and is considered to be the app to go to for Twitter “power users.” With the buy-out, Twitter can instantly have an official client, without needing to start from the ground up and compete with other third party apps.
One more reason that Twitter are looking to acquire TweetDeck is for its founder Iain Dodsworth. Dodsworth had claimed in the past that he has a few ideas up his sleeve for how Twitter could be making money – something the company desperately needs.