Apple, it seems, is looking to take a bite into the lucrative $100 billion market of televisions.
According to a strong stream of rumors, Apple is considering spreading its joyful magic into the world of televisions by releasing its own fruit branded HDTV, and by this year. A similar story had cropped up late last month which said that Apple is looking to create a whole new category of ‘Smart TV’s which will have cable, DVR, gaming, apps and FaceTime built-in.
According to Brian White, an analyst at Ticonderoga Securities, the market had been expecting the Cupertino company to enter the LCD market, but the manufacturer now seems to be “moving down this path at a faster pace than the market expected”.
“Our research suggests this Smart TV would go well beyond the miniature $99 second-generation Apple TV that the company released last fall and provide a full-blown TV product for consumers.”
“The combination of Apple’s powerful ecosystem, industrial design savvy, powerful brand and ability to reinvent product categories could make Apple a powerful force in the TV world over the next few years,” he added.
Apple have been here before, making a computer-Television hybrid using a Sony screen in 1993, but didn’t do too well. However, times have changed, and Apple is a much, much stronger brand now. With revenue, expertise, and a valuable and easily recognizable brand name at hand, we assume it will make the crash landing on Samsung’s and Sony’s party a whole lot easier.
I wonder what name Apple would give their picture engine. Any takers for iMagicreen?