Mindware signs deal to distribute AMD Radeon in Middle East and Africa

By on April 24, 2011
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AMD to get a boost with Mindware’s 2,500 resellers portfolio.

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Press Release:
Mindware, the leading distributor of quality IT products in the MENA region, has signed today a distribution agreement with HIS, the award winning internationally acclaimed graphics cards company with to distribute AMD Radeon products to the Middle East and Africa regions.

Peter Yeung, Global Director of Marketing at HIS, commented: “HIS is delighted to announce the collaboration with Mindware. We believe that this is great news for the long waiting Gamers and HTPC users in Middle East! We believe our close collaboration with Mindware will offer the best opportunity to deliver HIS premium graphic cards in the entire MENASA.”

The deal which takes effect immediately will see to enhance the distribution network of all AMD Radeon products in the region, making use of Mindware’s extensive portfolio of over 2,500 resellers throughout the MEA region.
Mario Gay , General Manager of Mindware commented “This is an important partnership for us. The AMD Radeon portfolio of products is top of the line and we are excited to bring these products to all our customers in the Middle East and Africa.”

“Our AMD Radeon HD product offerings are designed to have broad appeal,” added Bernard Biolchini, VP of Sales and General Manager of AMD (NYSE: AMD) in META. “This collaboration is a milestone for AMD and we’re looking forward to working with Mindware.”

For any questions or queries, please don’t hesitate to contact us.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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