Abhijit Mitra, Chairman of EMI Music Arabia, said: “This partnership with Souq.com gives our artists a fantastic new platform to reach their fans in the region. The EMI Music Store on Souq.com brings music closer to consumers, giving them much greater choice in the way they discover, purchase and enjoy music and we’re very excited about its potential.”
“Souq.com has fast become a destination for customers who want a diverse product range, coupled with convenience and security at a competitive price,” said Ronaldo Mouchawar, CEO of Souq.com.
“Music lovers searching for their favourite tunes will find an exceptional catalogue on the EMI Music store; rare albums and collectors’ editions are now just a click away. For extra peace of mind, Souq.com’s ‘Safe Pay’ service guarantees customers secure transactions and an exceptional customer satisfaction policy,” concluded Mouchawar.
In addition to the music store, a range of merchandise will also be available through the online store such as the popular Pacha brand from Ibiza with its range of designer headsets, speakers, and related accessories.
Souq.com expects to expand the store, which is currently only available to users in the UAE, to other parts of the Middle East in 2011.