Online retailer voted the most reputable company for providing value to users and for its work ethics.
US-based online retailer giant Amazon has garnered the accolade of being the most reputed company in the world, according to the ‘Most and Least Reputable Big Companies’ list of 2011 prepared by Forbes and Reputation Institute. Amazon scored the most number of points, 82.70, ahead of milk and cheese products maker Kraft who scored 81.4.
“Amazon is the most reputable company in the U.S. in 2011 because consumers believe that it stands for more than what it sells. Its enterprise-wide story engages consumers in more than just delivering innovative products and services, a trustworthy and ethical customer experience or strong financial performance. The whole really is greater than the sum of the parts with Amazon, and this holistic perception creates a meaningful connection between Amazon and consumers, resulting in an excellent reputation score,” said Anthony Johndrow, managing partner at Reputation Institute.
Amazon was voted reputable for “providing value to users, staying ahead of the curve in technology and innovation and responding quickly and ethically to scandals.”
There was only one other tech company on the top 10 scorers, Google, who came at no. 9 with a score of 79.53. Apple came at no. 46, with Microsoft tailing it at 47.
We have listed the top 10 companies below, full list can be found here.
1) Amazon – 82.7
2) Kraft Foods – 81.4
3) Johnson & Johnson – 81.32
4) 3M – 81
5) Kellogg’s – 80.87
6) UPS – 80.46
7) FedEx – 79.63
8 ) Sara Lee – 79.53
9) Google – 79.25
10) Walt Disney Company – 79.02