Amazon launches ‘Kindle with Special Offers’

By on April 12, 2011
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New ad-supported Kindle is $25 cheaper.

Amazon has found a rather unique way to make its e-book reader cheaper: opening it up for advertisers.

A new model, called Kindle with Special Offers, will ship next month and will be $25 cheaper than other models. The ‘exchange’ for a cheaper model here is that the new Kindle will be advertisement supported.

The adverts will show up as a full-screen screensavers and as a small banner adverts at the bottom of the Kindle home screen. The adverts will not appear during reading an e-book, however.

The new ‘special offers’ program does not include existing Kindle owners who paid, now, for the premium version. That means that advertisers are asked to participate in a program that has as of yet zero market. Nevetheless, Amazon itself can put some advertisements of its own and already have with its 50%-off Amazon gift cards, $1 Amazon Mp3 album, etc.

According to Russ Grandinetti, Amazon’s VP of Kindle Content, the company has big hopes that the cheaper model will sell well, consequently opening up a large market of ad viewers.

Would you mind a few adverts for a cheaper Kindle?


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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