Taiwanese company reveals new logo in the hopes to start fresh with its new strategy.
With a new CEO at the helm and a reworked strategy to be more ‘Apple-like’, Acer has revealed their new logo in the hopes to put its past behind and emerge out more of a luxury, high-end product brand than the low-cost producers they have been known for decades.
JT Wang, the new CEO of the second biggest PC company, aims to focus on the company’s brand business with an all new image makeover.
“In Acer’s 35-year history, we have changed our corporate logo several times. Each time, it was to face new challenges in a different stage of our development. The last time was in 2001, when we spun-off our contract manufacturing business to focus on our brand business,”
As you can see, Acer has opted for a smoother, almost child-friendly typeface from the previous chubby, dark green one. It’s not strikingly different, but that’s probably be a good thing as the company wouldn’t want to confuse its consumers over a completely new brand icon.
It remains to be seen how well Acer implements its new strategy and focus. It will be difficult to shake-up its ‘low-cost’ manufacture image and it will have to come out with some incredibly good products to chip away on that.