Warner Bros. testing rental waters with Facebook

By on March 9, 2011
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‘The Dark Knight’ now available for rent on the social networking site.

With a reach of 500 million users worldwide, possibilities of using the platform are numerous. One such possibility is movie rentals directly from Facebook.

Warner Bros. has rolled out a test of sorts to see if the idea will click with the large, distributed user base of the website. The movie company has published Christopher Nolan’s Oscar-winning flick ‘The Dark Knight’ on for rental. Users deciding to rent from Facebook will have 48 hours to watch the movie, in which they can pause, resume and view it in full screen. As an effort to make it seamless with the social networking aspect of the site, users can interact with other Facebook-ers who are watching the movie at that time. The movie will cost 30 Facebook credits or $3.

“Facebook has become a daily destination for hundreds of millions of people,” said Thomas Gewecke, president of Warner Bros. Digital Distribution. “Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world’s largest social network.”

Warner Bros. plans to publish many more titles onto the site. If successful, it is likely that other major studios wil follow suit. With Facebook’s incredible reach, a successful run could mean serious competition to other services like Netflix, especially if the rentals are made available to every user worldwide (it is not yet supported in the UAE/ME region).

Users who are interested in giving the rental service a go, can do so here.


About

Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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