Battle of the price tags.
Something happened very recently that has made the tablet wars a lot more interesting to me. It isn’t the new Samsung Galaxy Tab or the HTC Flyer or the Motorola Xoom. It’s not even the Ipad 2. It’s the fact that the price of the original iPad has dropped.
Even in the UAE, iStyle has now dropped the price of the iPad to Dhs1,799 for the 16GB Wifi Edition. As a gesture of goodwill, they’ve also offered a Dhs350 voucher to everyone who has purchased the iPad recently – a very good move by iSytle which will undoubtedly help them keep their loyal customers happy.
The Dhs1,799 price tag for the iPad is interesting for two reasons. For me, the iPad has always been an entertainment device. If I wanted to create presentations or do any kind of productive work, I still prefer a laptop or desktop PC. The iPad is better for watching videos, surfing the web, playing games, reading books and writing the odd email. For an average user like me, Dhs2,000+ is way too much to spend on an entertainment device. Particularly one that’s a supplementary entertainment device that would not replace my TV, PlayStation, MP3 player or Smartphone. However, now that the prices have dropped, the sub Dhs2,000 price range makes it a more convenient buy.
What makes things even more interesting now is that other tablets will have to drop their prices below Dhs1,799 to compete with the iPad. There are some great devices out there like Viewsonic’s ViewPad which may not be as good as the iPad but are very good in their own right. If these devices drop in price in order to be competitively positioned against the iPad, we could see a much higher uptake in tablet consumption.