Samsung expands 2View camera series with 2New Models

By on March 24, 2011
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The new dual-screen PL170 and PL120 offers 16MP and 14MP lens resp.

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Press release:
Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today the launch of two new 2View dual screen compact cameras, reinforcing the company’s commitment to introducing its latest offerings to consumers in the Middle East. The new PL170 and PL120 offer a unique combination of high image quality, fun and engaging special features and complete usability, which together with Samsung’s innovative dual screen technology makes for a premium compact camera.

The dual screen technology lets every photographer get out from behind the lens and start self-shooting in style. In addition to the bright 1.5” front screens that allow you to perfectly frame your portrait, these two models also incorporate the Easy Self Shot feature which enables users to turn on only the front screen for added privacy.

Samsung first brought the 2View technology innovation to the market towards the end of 2009. Since then, additional models have strengthened Samsung’s presence in this field, while also rapidly expanding the company’s market share within compact cameras as a whole.

“The new Samsung 2View digital cameras combine simplicity of use and perfection; allowing consumers to directly recognize the value of what the dual LCD technology can do by ensuring the ability to take perfect profile shots even if they are not behind the camera,” said Justin Shaw, General Manager of AV division, Samsung Gulf Electronics. “2View is Samsung’s own proprietary and we’re the only provider of the technology until now. We look forward to these products improving our customers’ lives in the same way that they have helped us to grow our market share over the past two years, and we will continue to innovate to make sure we have complete ownership of this segment of the market.”

The two new models take on a sense of fun, which is a big part of the Samsung 2View photography experience – putting artistic, professional pictures within reach of even novice users. All models come equipped with a HD Movie recording feature, so you have the control to capture great videos alongside your still images. The Smart 2.0 filters, such as ‘soft focus’, ‘half-tone dot’ and ‘cinema’ sit alongside more common features such as ‘fish-eye’, ‘miniature’ and ‘sketch’ in the two new models, giving entertaining and professional finishes at the touch of a button. You can also deploy the newly added Magic Frame feature to instantly create formatted postcards or posters to share with your friends and family. By simply pre-selecting the template available on the camera and then taking your picture, the photo will automatically appear on selected template for original photo display. In addition, the PL170 feature an HDMI output feature which provides seamless connectivity to your TV, and also come in four great stylish colors. Making a poster or a fun post card of you with friends has never been easier with the Magic frame capability.

The Samsung 2View new models also include Samsung’s Smart Auto feature, which works for both still and video images. The system analyzes key elements of your shot like brightness, color and motion and automatically adjusts the camera’s settings to get the perfect shot. Smart Auto includes 16 different modes for images and four for video. Users also have the option of controlling advanced features by selecting manual control.


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Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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