Microsoft Gulf launches Internet Explorer 9 in UAE

By on March 31, 2011
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Microsoft partners with six top local websites to push its new web browser.

Press release:
Microsoft Gulf today announced the launch of the latest version of the world’s most-used browser with the release of Windows Internet Explorer 9 for consumers across the UAE in partnership with leading websites namely Dubizzle.com, Gulfnews.com, Nahel.com, anaZahra.com, Timeout.com and Dubai Financial Market (www.dfm.ae).

Through this partnership, Microsoft and these leading consumer websites will further leverage the power of the whole PC and enhance online experience for consumers with many featured on www.beautyoftheweb.ae.

“The best experience of the Web is on Windows with Internet Explorer 9,” said Samer Abu-Ltaif, Regional GM, Microsoft Gulf. “Today, the Web can unlock the power and performance of the best PC hardware through Windows and Internet Explorer 9. Websites also can act more like applications within Windows 7, with features such as Pinned Sites. In less than a year, Internet Explorer 9 went from early preview to final release with the help of hardware partners and the Web community. We are pleased to have launched Internet Explorer 9 in partnership with prominent sites in the region to ensure providing the consumer with the ultimate browsing experience. ”

Partner Websites – IE9 in Action Across the Gulf

Saeid Nejazi, Founder and Director of Nahel.com, said: “Heightened security, speed and user experience are three of the most important factors for an e-Commerce website. These are inherent with IE9, so it makes sense for Nahel.com to take advantage of the latest browser, and we’re very excited to hear the feedback from our customers. IE9 has allowed us to take a completely new approach to development, and enabled us to become more creative with its heightened features.”

“At anaZahra.com, we constantly strive to create and offer our readers a fuller experience about the things they love. With IE9 being one of best makeovers the web can get, we couldn’t wait to experiment with it in our video gallery, and share it with our users. It’s fast, well-designed and highly functional; it feels natural and effortless,” said Zoya Sakr, the Editor-in-Chief of anaZahra.com.
Will Milner, Group Editor, ITP Digital commented: “With new restaurants opening every month choosing a restaurant has never been so difficult. The Dubai Restaurant Explorer takes the pain out of making the decisions by using the power of cutting edge HTML 5 technology and social media interactivity to give readers inspiration. Time Out teamed up with Microsoft to give readers using the latest version of Internet Explorer 9 an innovative way of choosing a restaurant in the city as well as build an archive of places they have been and the places they still want to visit.”

“Prior to the IE9 launch, we teamed up with Microsoft to enhance our users’ online experience by leveraging the browsers new features. Our developers rapidly appreciated the benefits of IE9s ‘pinning’ and ‘jump list’ features. Implementation was quick and simple. Now Dubbizle’s IE9 users can access our website’s features very quickly,” said JC Butler, Managing Partner and Co-Founder of Dubizzle.com, the Middle East and North Africa’s largest classifieds and community website.

Ian Wallace, Business Development Director, Gulf News, said: “We’re glad to be a regional partner with Microsoft on the launch of Internet Explorer 9 here. As a leading news website in the region, gulfnews.com visitors not only demand up-to-the-minute news and information but also a design and user experience that evolves with the evolution of the web. Microsoft allowed us to try new features in IE9 that aided us to evolve our product and offer a richer web experience to our readers.”

Internet Explorer 9 is designed to bring sites front and center through Windows 7, enabling a more immersive, more beautiful Web experience. Features such as Pinned Sites and Jump List enable people to put their websites directly on the Windows 7 Taskbar, as though they were native applications, and then to quickly and easily perform tasks related to those websites, such as check their inbox, change the music station, accept a friend invitation or see breaking news.

“What people care about on the Web is their sites, not their browser. That’s why Internet Explorer 9 is about making those sites shine. The browser is the theater and the sites people visit are the play, and that is what Internet Explorer 9 makes better — your favorite sites,” said Kerim Ozbakirci, Product Marketing Manager, Internet Explorer, Microsoft Middle East and Africa.


About

Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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