Research firm believes Microsoft’s mobile operating system will takes up no. 2 position following Android.
While Windows Phone may not appear to be a threat as of yet, International Data Corporation (IDC) believes that Microsoft’s recently launched operating system will surpass iPhone and Blackberry marketshare to become the second largest mobile platform in the world by 2015, following Google’s Android.
Up until the launch of Windows Phone 7 last year, Microsoft has steadily lost market share while other operating systems have brought forth new and appealing experiences,” added Llamas. “The new alliance brings together Nokia’s hardware capabilities and Windows Phone’s differentiated platform. We expect the first devices to launch in 2012. By 2015, IDC expects Windows Phone to be number 2 operating system worldwide behind Android.”
IDC also expects the smartphone market to grow 49.2%, with expected 450 million smartphones shipment expected 2011, compared to 303.4 million in 2010.
“Overall market growth in 2010 was exceptional,” said Kevin Restivo, senior research analyst with IDC’s Worldwide Quarterly Mobile Phone Tracker. “Last year’s high market growth was due in part to pent-up demand from a challenging 2009, when many buyers held off on mobile phone purchases. The expected market growth for 2011, while still notable, will taper off somewhat from what we saw in 2010.”