A portable hard drive bundled with a sibling
Being a manufacturer of 2.5” portable hard drives has it advantages as well as disadvantages. On the plus side, they sell by the bucket load so you have a big market. However, how do you differentiate your product from your competitors? It is, after all, a simple storage device like the countless others. So, needless to say that I wasn’t most excited when I received the latest portable from Hitachi. However, I must say that I was surprised when I unboxed the Hitachi LifeStudio Mobile Plus to find more than just a hard drive.
Available in dark and light colors, the Hitachi LifeStudio Mobile Plus comes packaged neatly in a folded box which has the 2.5” portable hard drive with a dock along with a 4GB USB thumb drive. Also present inside the box is a USB cable, the LifeStudio application as well as Hitachi backup software. The drive is available in 320GB and 500GB capacities.
You’re probably wondering what is the use of the dock and the included thumb drive. In simplest terms, the dock houses the drive as well as the USB key and acts as a base for transferring data between these devices. Hitachi’s thinking is that you can carry the 4GB USB drive with you for portability reasons and fill it up with pictures and other media from your friends and then bring that back home and dock it to copy it over to the bigger sibling.
The included software does all of that, along with a few other tricks and is based on CoolIris that, as the name suggests, is an incredibly cool app for viewing and navigating. Its been available for browsers for quite some time now and has a dedicated following. Hitachi adds a few cool things- notably the ability to upload to Facebook, Flickr and Picasa directly from the LifeStudio application. Not only can upload photos from your computer to Facebook, but you can also leave comments without having to leave the LifeStudio interface.