Search giant gets an AAA+ rating.
Google has been rated as the world’s most valuable brand by BrandFinance, a brand valuation consulting firm based in the US.
According to the firm, Google was ‘determined’ to be worth $44.2 billion, that’s 23% boost from 2010. As such, Google became the only company from the list to receive a AAA+ brand rating.
Closing following on the second rank are arch rival Microsoft, who jumped four places to the no. 2 position from last year. Among the tech sites, IBM took 4th place, Vodafone was at 5th, Apple on 8th and AT&T on 10th. Apple made the largest leap in rankings, bouncing straight from the 20th rank last year to 8th this year.
‘The rise of the technology brands has been expected for some time, although Nokia’s fall shows that it is tough to stay at the forefront of such a dynamic industry,” BrandFinance CEO David Haigh said in a statement.