Google – The most valuable brand in the world

By on March 30, 2011
submit to reddit

Search giant gets an AAA+ rating.

Google has been rated as the world’s most valuable brand by BrandFinance, a brand valuation consulting firm based in the US.

According to the firm, Google was ‘determined’ to be worth $44.2 billion, that’s 23% boost from 2010. As such, Google became the only company from the list to receive a AAA+ brand rating.

Closing following on the second rank are arch rival Microsoft, who jumped four places to the no. 2 position from last year. Among the tech sites, IBM took 4th place, Vodafone was at 5th, Apple on 8th and AT&T on 10th. Apple made the largest leap in rankings, bouncing straight from the 20th rank  last year to 8th this year.

‘The rise of the technology brands has been expected for some time, although Nokia’s fall shows that it is tough to stay at the forefront of such a dynamic industry,” BrandFinance CEO David Haigh said in a statement.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

Most Read
Most Commented
Win two Toshiba AT200 tablets

This festive season Toshiba has 2 tablets to giveaway.

Win an MSI FM2-A85XA-G65 Motherboard

Thanks to MSI we have an great AMD FM2 motherboard to giveaway.

Win a Nokia Asha 311

Thanks to Nokia we have a great entry-level smartphone to giveaway.