Technology experts emphasize adoption of online tools to enhance business efficiency and profits.
Businesses today need to have an aggressive online presence and move beyond the utilisation of traditional tools to web-based applications if they want to succeed, according to technology industry professionals at the UAE’s Google Developer Day workshop held in Dubai.
Organised in partnership with Dubai Internet City, the workshop highlighted the need for IT professionals, webmasters and small businesses to understand various Google applications and online tools for enhancing business efficiency.
Speakers from Google for the one-day workshop included Luisella Mazza, Search Quality Senior Strategist, Adel Saoud, Search Quality Strategist, Nasser Saleem Ahmed, Enterprise Sales Engineer, and Wassim Sayegh, Account Strategist at Google.
Majed Al Suwaidi, Director Business Development, Dubai Internet City, said: “An event of this stature truly helps drive value for small businesses, entrepreneurs and web developers based at the technology cluster. As Google is a key player and large contributor to the technology industry, the one-day event offered an opportunity for the company as well as the participants to interact, share knowledge and learn new tools for business.”
Sebastian Trzcinski-Clément, Developer/Industry Relations Manager at Google, said: “The workshop provided an excellent platform for IT and marketing professionals as well as SMBs from the UAE. Dubai Internet City’s efforts in organizing such an industry event will help create an enhanced enabling environment for technology professionals. We commend the ICT free zone for its valuable support.”
The first half of the workshop focused on IT professionals and webmasters with discussions focusing on ‘Deploying Apps with Google’s Enterprise Team’ and ‘Improving Websites for Search’. Marketers and small businesses took centrestage during the remaining part of the day, highlighting ways to increase online presence through utilizing tools such as ‘Maps’, ‘YouTube for businesses’, and ‘Google site’. Another major component of the event was exploring ways to increase web traffic and advertising through the use of Google’s ‘Adwords’.
At the forefront of the region’s ICT industry, Dubai Internet City remains committed to supporting emerging technology trends in the region and continues to play an instrumental role in developing the industry while contributing to Dubai’s drive for creating a knowledge-based economy.