Lexus showcased its new hybrid car ‘cutting-edge’ 3D projection.
Al-Futtaim Motors, the exclusive distributor for luxury automotive brand Lexus, successfully launched the region’s first luxury compact hybrid vehicle in an extraordinary display of the latest 3D projection mapping techniques at The Walk, Jumeirah Beach Residence in Dubai at the weekend.
The eager audience was enraptured by the innovative performance that is every bit as cutting-edge as the Lexus Hybrid Drive powertrain featured in the new compact Lexus CT 200h. Against a pumping soundtrack, the urban hybrid transformed into an energetic display of life-like dynamic Sport and relaxing Eco driving modes through a fusion of urban graphic and flowing backdrops. Between shows, members of the public participated in a ‘show your energy’ live art gallery by swiping glow sticks through the air and the resulting long exposure images were immediately captured and displayed in large format.
The performance, a creative focal point for the launch campaign, has been integrated into the Lexus CT 200h’s dedicated website, www.showyourenergy.com, where further details on the unique qualities of the hybrid can be found.
Saud Abbasi, General Manager, Lexus, Al-Futtaim Motors explained: “The ground-breaking use of projection mapping has produced an incredible piece of work that reinforces Lexus’ technology leadership and communicates a new youthful focus of the brand.”
Significantly, the advanced luxury five door hybrid is the first ever Lexus vehicle in the premium compact segment and is tasked with introducing the Lexus Hybrid Drive system to a wider audience.
Mr Abbasi continued: “The launch of the Lexus CT 200h is particularly important because it makes hybrid so much more accessible. Its attitude and driving dynamic communicates a youthful, fun to drive appeal unlike any other Lexus. Symbolizing urban, luxury living, this intelligent vehicle will attract new customers to the brand.”
The vehicle represents a new Lexus era of dynamic sporty driving performance and styling coupled with outstanding environmental performance that provides an engaging experience for driver and passengers alike. Drivers can tap into the vehicle’s full dynamic potential through a choice of driving modes which deliver distinct driving moods – dynamic or relaxing.
Mr Abbasi concluded: “The Lexus CT 200h offers all the luxury hallmarks of the Lexus brand, coupled with an advanced technology that as yet, no one else can offer. This unique positioning within the marketplace will suit those that are interested in uncompromised performance and luxury, while putting value on doing the right thing.”
Those that missed the event can relive the experience and view images and footage from the event online at www.showyourenergy.com.