Study shows iOS users click more on adverts than Android’s

By on February 16, 2011
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Free ad-supported apps on iOS make $2.08 more than Android apps per user.

A study from advertising company Mobclix found that iOS users are more prone to clicking on advertisements than Android users.

The study compared the revenue per user generates between the two platforms from ad-supported free apps. It found that on avg., an ad-supported app makes about $6.75 per user in revenue on iOS, compared to about $4.67 on Android, making iOS users more “valuable” to developers and advertisers. The overall trend suggests that such free apps can be often as profitable per as paid apps, at least on the apple side of things.

The study only focused on apps that had garnered more than 500,000 downloads and/or had spent at least two weeks in the top 10 downloads. It took three categories into consideration – games, other entertainment and utility. Entertainment apps generated $6.70 per user on iOS as compared to$4.90 on Android. Games scored the lowest on both platforms, netting only $4 per user on iOS and just less than $2 on Android. Utility maps, however, were the most profitable with $9.50 generated per user on iOS and $7.20 on Android.

If numbers bore you, take a look at the pretty map below.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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