“Microsoft is placing a big bet on us.”
Following Nokia’s announcement of the tie-up with Microsoft and Windows Phone 7, tech site Winrumors has spotted a bit of information in the press conference transcripts that suggests that Nokia probably has exclusives rights to customize Windows Phone 7 on their smartphones.
Nokia is stated saying:
“We have established a relationship with Microsoft that allows Nokia to jointly drive the future of Windows Phone 7. To jointly define the language, functions and customizations that you’ll see in the future of Windows Phone 7. To have unique access to and the ability to do unique differentiating things relative to Android around software design, chipset support, and display configuration. And, of course, to ensure that it is competitive to Android and Apple.
At the same time we have to make sure we can differentiate within the Windows Phone ecosystem. Nokia has exclusive technologies – one example is our camera technology that you see on the N8 – and, because of this unique relationship with Microsoft, contribute capabilities like that to a Nokia Windows Phone 7 phone that you will not see on any other Windows Phone device.
We have the ability to do customizations and extensions to the software environment that are unique and therefore differentiate. It’s very important to understand this is not a standard OEM agreement. Microsoft is placing a big bet on us.”
This is quite surprising considering HTC are a big supporter of WP7 and they do like to their customize their phones with their own HTC Sense UI. It would be interesting to note how Microsoft juggles this, they cannot afford to loose HTC even though they now have a wider reach with Nokia’s distribution.