Interview with Yah Satellite’s CCO

By on February 28, 2011
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Find out how UAE will be graced with satellite broadband.

Yahsat recently announced that they will be bringing satellite broadband service to UAE, partnering up with Axiom Telecom and Sky Stream. We got a chance to interview their CCO, Mr. Shawkat Ahmed, about their current strategy and future plans for Yahsat within the region. Read on if you want to find out how and when can you see Yahsat in action and how this will change your browsing habits.

Please provide a brief description of yourself and your role at Yahsat.

Shawkat Ahmed (Chief Commercial Officer of Al Yah Satellite Communications Company (Yahsat)

In my current role, I am responsible for driving the overall formulation and implementation of Yahsat’s marketing and business development activities. I manage Yahsat’s sales and marketing strategies, and define and implement our marketing plans in the countries of our satellites’ coverage area. I also look after our strategic alliances, including the identification of strategic partners.

I have a number of years of experience in the satellite industry, having worked previously at Thuraya Satellite Telecommunications Company in Dubai and for Telstra V-Comm, a leading Australian owned satellite communications provider, in India.

What makes YahClick unique and what advantages does it offer over existing Broadband services provided by du and Etisalat?

The principal advantage YahClick will offer is accessibility. YahClick will provide cost-effective, high-speed satellite broadband services across the Middle East, Africa and Southwest Asia region. It will bring efficient communication services to many remote and underserved regions that currently do not have access to terrestrial internet services. Through this unique market proposition, YahClick will be complementing terrestrial internet providers such as du and Etisalat.

For example, even here in the UAE, there are certain remote areas without access to high-speed internet through terrestrial broadband facilities.  There are also enterprise customers who want to have a redundant internet connection via satellite for path diversity. Our satellite service will ensure every person in the UAE, no matter where they live, will have the ability to access quality and affordable high-speed internet.
The Satellite launches in Q4 2011. When can consumers expect the service to the available to them?

After the satellite launches it will remain under the control of EADS for three weeks to ensure proper functionality and orientation. After this time, Yahsat will take control of the satellite and work to activate service as quickly as possible.

Will YahClick be available in only certain locations in the UAE?

Satellite broadband services do not have the same infrastructural requirements of terrestrial systems, such as fibre optic or copper lines. YahClick users will simply require a small satellite dish and satellite modem to be able to connect to the Internet anywhere that YahClick satellite coverage is available. YahClick will have border to border coverage in most of the countries it covers, including the UAE, making our services available in all locations.

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From auditing to editing, I now test and analyze the latest gadgets and games instead of the latest financial statements. Both jobs are equally intense and rewarding. When I'm not burning up hardware in the name of science, you'll find me nuking in DOTA 2 or engineering in TF2.

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