Former Nokia head of design admonishes the company.
In an interview with New York Times’ ‘Bits’ Adam Greenfeld, the former head of design at the Finnish mobile giant laid down what he felt were the reasons for the downfall one of the largest mobile phone companies in history.
According to him, the main reason was that the company was too Engineering driven, in that it was more important to the company what the phone could do rather that how. he expanded by saying “The engineers at Nokia brag about the number of megapixels a new phone has, but they don’t understand that if you can’t find the button to use the camera on the phone, it doesn’t matter how many megapixels it is.”
Even a current employee of Nokia, who refused to be named for obvious reasons, agreed stating that even though thousands of employees worked on design and user interface a majority was still devoted to engineering with design considered “secondary within the company”
In a world of smartphones where most look similar (with a large screen adorning the front) and even hardware is similar what it comes down to is the user interface and this, it seems, has been Nokia’s downfall.
Good thing Elop is there to save the day then.