Etisalat subscribers can send and receive money through their mobile phones in 18 countries.
Etisalat and Western Union have announced partnership to launch Western Union Mobile Money Transfer in 18 countries where the telecom operates.
“Our research shows that many of our customers want to send and receive money via electronic channels like the mobile phone,” said Khalid Fellahi, Senior Vice President of Electronic Channels, Western Union. “This alliance with Etisalat, a leading and rapidly expanding mobile operator in the region, will offer Etisalat’s extensive subscriber base a convenient service they can use anywhere, anytime.”
Etisalat subscribers can send cash to more than 400,000 Western Union locations around the world using their ‘mobile wallets’. Subscribers will also be able to send cash to other ‘mobile wallet’ holders, which can then be used the funds to pay bills, top up airtime, send money domestically or internationally, or withdraw cash at a cash-out agent or any participating ATM.
Commenting on the alliance, Essa Al-Haddad, Etisalat’s Group Chief Marketing Officer, said: “Etisalat’s association with Western Union is a substantiation of our relentless commitment to increase the reach of our customers by offering innovative services. This strategic alliance will help us leverage each other’s experience and strengths – including our strong base of subscribers and award-winning customer service and Western Union’s expertise in moving money around the globe and their well-known brand – to enable customers to send and receive money using their mobile phones.”
Rashed Alabbar, Etisalat’s Director of Mobile Commerce, said, “This agreement with Western Union is part of Etisalat’s broader mobile commerce strategy to offer innovative and cost-effective mobile payment applications to our 135 million mobile customers across our operations in 18 countries, including the UAE. Etisalat has been a leader in providing innovative mCommerce services in the UAE, and this association will enable us to extend the reach of our services across the globe.”