Engadget editor leaves, pulls the punches on AOL

By on February 19, 2011
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Cannot work under ‘profitability over quality content’, he says.

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On his personal blog, Paul Miller, editor of the famous tech site Engadget has announced his resignation from the company, citing AOL’s singular focus on profitability over content as the reason for his departure.

”I’d love to be able to keep doing this forever, but unfortunately Engadget is owned by AOL, and AOL has proved an unwilling partner in this site’s evolution,” he said.

Miller said he could not work in an environment where quality of content played second fiddle to what drove traffic more.

”It doesn’t take a veteran of the publishing world to realize that AOL has its heart in the wrong place with content. As detailed in the “AOL Way,” and borne out in personal experience, AOL sees content as a commodity it can sell ads against.
That might make good business sense (though I doubt it), but it doesn’t promote good journalism or even good entertainment, and it doesn’t allow an ambitious team like the one I know and love at Engadget to thrive,” he said.

‘AOL Way’ refers to a new business plan put together by AOL CEO Tim Armstrong, which made clear that profitability was the prime focus when producing content. According to the plan, editors of the site were made to decide on topics to cover based on four considerations: traffic potential, revenue potential, edit quality and turn-around time.

”I want to continue to be a part of this industry: I love technology, I love exploring what the future holds, and I love high pixel density displays. I’m not exactly sure what these next months and years are going to look like for me, and I’m truly sad that they can’t look like Engadget, but I’m excited to find out what’s next,” he said.

Engadget has yet to make a formal announcement.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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