Blackberry Playbook may cost RIM “hundreds of millions of dollars”.
Since the unveil of RIM’s first tablet, the Blackberry Playbook, opinions from tech writers, bloggers and analysts have so far been divided. While some predict that Playbook will do as well as to sell 6 million units in its first year, others have been lashing out against RIM for ‘locking’ the device with a Blackberry smartphone which will cause it to fail.
One such analyst is Wedge Partners Brian Blair who issued a note to his clients calling the Playbook ‘dead on arrival’.
“[The BlackBerry PlayBook] will be sharply inferior to other tablets on the market and consumers won’t buy it,” Blair told CNBC when asked about his note to investors. “They are targeting it at enterprise but I believe very few will actually roll it out widely. ”
Blair says that Playbook’s need to tether with a Blackberry smartphone in order to use email, contacts and calendar will be the tablet’s biggest drawback, and could cause RIM ‘hundreds of millions of dollars’ due to it.