Twitter to triple its ad revenue this year

By on January 25, 2011
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And a little less than double of this year, next year.


If analysts are to be believed, Twitter is soon going to be raking in the moolah. A lot of moolah. In fact, triple the moolah they are making currently.

According to eMarketer, the popular micro-blogging site will triple it’s revenue from $45 million to $150 million this year alone. “If Twitter can grow its user base and convince marketers of its value as a go-to secondary player to Facebook, it will succeed in gaining revenue,” said Debra Aho Williamson, eMarketer principal analyst. “In 2011 it must work overtime to give its early advertisers a positive experience.”

Playing second fiddle to Facebook shouldn’t be a problem – Twitter has been surpassing MySpace in footfalls already, and eMarketer suggests that in 2012 it will also outgrow News Corp’s failing website in ad dollars as well.

Twitter is also expected to make $250 million in 2012, that’s just little millions less than double of the estimation this year. Unsurprisingly, the most of ad dollars will come from the United States of America, $140 million in 2011 and $225 million in 2012.

What does this mean? Other countries need to start using Twitter, damnnit.

Source: eMarketer.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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