Samsung expands Wave smartphone series with additional lineup

By on January 3, 2011
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New phones also based on the open-source Bada platform.

Press release:
Samsung  Electronics Co. Ltd., a leading mobile phone and telecommunications provider, today announced the launch of three new smartphones in the Samsung Wave family; the Samsung Wave II (Model: S8530), Samsung Wave723 (Model: S7233) and Samsung Wave525 (Model: S5253). All are based on Samsung’s own Bada smartphone platform, an open-source operating system incorporating the latest innovations in mobile communications and on-the-go entertainment.

Samsung’s Bada platform offers an exceptional smartphone experience rich with mobile applications, new technology and endless possibilities for Samsung mobile phone users. The name ‘Bada’, which means ‘Ocean’ in Korean, was chosen to convey the limitless variety of potential applications which can be created using the new platform.  It also alludes to Samsung’s commitment to a variety of open platforms in the mobile industry. Samsung Bada represents fresh challenges and opportunities available to developers as well as the entertainment consumers will be able to make the new platform their own.

These three new products combine advanced functionality and intuitive usability with features giving users a smarter way to stay connected on the go. The Samsung Wave family offers users greater choice as they optimize and customize their personal smartphone experiences. The heart of the Samsung Wave family is easy access to a superior application eco-system known as Samsung Apps, and seamless social networking features while the new range marks the next stage in Samsung’s strategy to democratize the smartphone market.

“The new Wave family is testament to Samsung’s continuing commitment to deliver a smartphone for every lifestyle. I’m proud of the Samsung Wave family as it continues to offer rich, connected and innovative smartphone experiences to users,” said Stephen Jun, Head of Mobile Division at Samsung Electronics. “These three new devices in the Samsung Wave family represent Samsung’s commitment to delivering choice for smartphone users and ultimately democratizing the smartphone market.” All three new smartphones allow users to access a mass of apps choices from various categories, including; Games, Entertainment, News, Music/Video, Health/Life, Social Networking, Reference, Productivity, E-Book, Utilities, quickly and easily with just a single touch of the home screen.

Samsung’s bada platform gives you access to an abundance of applications from Samsung Apps, an integrated application store accessible from the Wave phones or your PC. Featuring a wealth of gaming, navigation, social networking, e-book, health and lifestyle applications, Samsung Apps delivers instant access to a huge range of mobile experiences. You can easily download an app without having to install any software by accessing Samsung Apps right on your phone or synching the device to a PC. Samsung Kies allows you to browse Samsung Apps on your PC and comes in handy for downloading large files and content. Java Applications will also be offered on Samsung Apps for the Wave family to enhance your experience with an even wider range of content. The Wave devices can also serve as complete media centers, offering rich, entertainment experiences on-the-go with a 3.5mm ear jack and an intuitive menu for music and other content.

The Samsung Wave family has also been designed for those who take socializing seriously. Samsung’s Social Hub brings you closer to your contacts and connections by seamlessly integrating your Email, IM, SMS and social networking sites on the device.  It also comes with pre-installed Facebook and Twitter apps so you’ll never be out of touch with the latest updates and tweets. With the Wave family you are equipped with all the latest media solutions to keep you entertained on the go, including diverse applications through Samsung Apps.

Staying connected is made even easier through customizable widgets available to all Samsung Wave users.  With the in-widget updates, users don’t have to hassle anymore with visiting individual web pages.  Widgets connect a user to their most important feeds whether it is about updates of friends or news and weather conditions.

The Samsung Wave family is the perfect mix of features and fun—a great way to keep your world closer to you.

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Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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