Nokia announced that it will be shutting down its ‘Comes With Music’ initiative in 27 countries due to lack of interest.
The ‘Comes With Music’ program partnered with Universal Music Group, Sony BMG, Warner Music Group and EMI, among hundreds of independent labels, to provide Nokia users with 12, 18, or 24 months worth of unlimited free music downloads with the purchase of Nokia Music phones.
Nokia will continue to sell phones with 12-month subscription in China, India and Indonesia, and with 6-month subscriptions to Brazil, Turkey and South Africa.
Since it’s launch in 2008, the service has lacked operator support, and it’s reliance on DRM that ties the music to the phone are being citied as some of the reasons for the service’s lackluster performance.
“The markets clearly want a DRM-free music service,” said a spokesman for Nokia, adding the firm continues to offer DRM-free tracks through its music store in 38 countries.
Customers who purchased the ‘Comes With Music’ phones will be able avail the free service until their subscriptions runs out.