LG: Windows Phone 7 sales did not meet expectations

By on January 16, 2011
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One of the reasons for the avg sales performance could be due to some sect of users finding the OS ‘boring’.

While Microsoft’s Windows Phone 7 has been garner praise from all quarters, LG on other hand says that the launch of the OS could have been better, and that sales performance were not met with the internal expectations.

“From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected”, James Choi, marketing strategy and planning team director of LG Electronics global told Pocket-lint in a one-to-one interview.

“LG has been closely collaborating with Microsoft from the beginning. What we feel is that it is absolutely perfect for a huge segment out there. What we feel is that some people believe that some operating systems, mainly Google, are extremely complicated for them. But Windows Phone 7 is very intuitive and easy to use.”

One of the problems Choi cites is that the user interface of  the OS, a very simple two-color palette that is a far cry from the colorful and icon-based Android and iOS, gets boring after a week or two for some users.

“For tech guys like us it might be a little bit boring after a week or two, but there are certain segments that it really appeals to. We strongly feel that it has a strong potential even though the first push wasn’t what everyone expected”.

However, despite sub-par sales LG will continue to support the operating system to offer variety in a “too much Android” portfolio.

“From a vendor perspective having that balance is critical, being dependent on one OS is not beneficial for us. That’s the same with not just the manufacturers, but the operators as well”, Choi tells Pocket-lint when we asked whether that meant that we would see a shift to more successful platforms like Android.

“There is a need and demand from the operators saying there is too much ‘Android’ in the portfolio. In that sense LG always tries to balance our portfolio, and that’s not just in sense of hardware but OSes as well”.

Source: Pocket Lint.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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