Intel chips help him be creative…or something.
In a move I am…sure is just in jest, Intel has announced that Will.i.am from The Black Eyed Peas band is their new director of creative innovation.
It is not clear what exactly he will doing in the company, though Intel chooses to call him ‘the boss’.
“Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” Will.i.am said in a press release by Intel today. “Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”
You know what? I don’t have anything else to write. It does not even make sense anymore.
source: Intel Facebook page (ah, no wonder!).