Google takes on Groupon with Google Offers

By on January 23, 2011
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Now Google will know what you buy as well. Not like they didn’t.

After futile attempts at buying popular online discount site Groupon, Google will soon launch its own alternative called Google Offers, according Mashable.

“Google Offers is a new product to help potential customers and clientele find great deals in their area through a daily email,” according to the confidential fact sheet sent to Mashable.

Oh good, now I am hungry. Thanks Mashable!

Google Offers will be powered by Google Checkout, it’s Paypal alternative, as a way for users to purchase the discounts. It is also learnt that social networking sites such as Facebook and Twitter will be integrated so to help spread the deal across more quickly.

The confidential document lists five easy steps for interest business in offering a deal, namely creating the offer, marketing the offer, running the offer, collecting money and then serving your customers, who will use printed vouchers to avail the deal.

Following the report, a Google spokesperson acknowledged the news, saying it’s part of a drive at Google connect to businesses and customers using the Internet, which I am sure is their original and only purpose. *wink*

“Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways,” a spokesperson for the search giant said in a statement.

Source: Mashable.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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