For the second consecutive year in a row.
With 500 million users sharing every intricate and unwanted details of their personal life, it should be no surprise that Facebook was the most searched term in 2010. It held the honors last year as well.
According to Experian Hitwise, Facebook appeared four times in the top ten list of search terms: facebook, facebook login, facebook.com and www.facebook.com. The stats collecting site also said that Facebook accounted for 8.93% of all US visits between Jan and Nov of 2010, making it the most visited site in the year beating out the likes of Google, Yahoo! Mail, Yahoo!, YouTube and MSN.
Source: Experian Hitwise.