Former corporate development team employee highlights the main challenges that Playbook will be up against.
Raymond Reddy, former RIM-employee, believes that Blackberry’s first foray into tablet PC with Playbook is going to have a lot of challenges at launch.
In an interview with BusinessInsider, Reddy, a former corporate development team member until 2008, said that Playbook may be late due to the difficulties faced in porting and tweaking the QNX operating system on which the device is based. He also thinks that the tablet won’t have many apps available at launch, and that the requirement to tether to a Blackberry pone to access certain features on the tablet will push away potential customers.
- The PlayBook may be late. Reddy says it’s proving more difficult than RIM expected to port the traditional BlackBerry interface and experience — including the all-important email app — to the new QNX operating system used by the PlayBook.
- It won’t have many third-party apps at launch. Same reason — convincing developers to port their apps from the BlackBerry OS to QNX is a tough proposition. (Although RIM may get around this by including an Android emulation layer, according to RBC Dominion analyst Mike Abramsky.) He did note that the Playbook will be the first tablet to support Flash, which will bring that entire development ecosystem to the device.
- The first Wi-Fi-only version won’t be able to connect to a lot of corporate BlackBerry email accounts unless the user also has a BlackBerry phone near the PlayBook and uses the PlayBook’s tethering capability.