Microsoft to offer TV solution to compete against Apple and Google.
A new rat race has officially begun, and this time it is for the dominance of the TV market. According to a new report, Microsoft is all set to unveil a new operating system specifically designed for televisions in order to enter in competition with Apple’s and Google’s Tv solutions.
The Seattle reports that Microsoft’s offering – dubbed as Windows TV – will run on a modified version of their embedded device software, with a Windows Media Center as the UI.
“They’ll pose a serious challenge to the new Apple and Google TV devices, largely because the Windows boxes have a polished and familiar TV-program guide that makes it easy to blend and navigate both online and broadcast content,” Dudley of The Seattle suggests.
Windows TV, which may be shown off at CES 11, is expected to retail in the US for around $200. The the device is expected to stream media from third party devices to connected televisions, much similar to Apple’s Airplay functionality. However, Windows Phone 7 support is not yet confirmed.
Source: The Seattle.