BlackBerry Bold 9780 Review

By on January 5, 2011
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Stuck in between it’s predecessor and older brother.

Good: Excellent Battery Life, Light in weigh
Bad: Not much of an upgrade, OS6 feels more suited for Touchscreen devices
Price: AED 1,999
* The price is the Suggested Retail Price at the time of review. Please call a retailer to confirm the latest price for this product.

It can be a bit tricky to review a device like the BlackBerry Bold 9780. Compared to the model it succeeds, the Bold 9700, not much is changed as far as the hardware goes. But then, in RIM’s defense, the Bold 9700 itself is a pretty sweet device that works really well for the market it is catered to- the corporate sector. So how do you improve upon an already successful model?

Not by much, at least as far as visual design is concerned- the Bold 9780 looks almost identical to the 9700. RIM has replaced the shiny chrome band that ran around the device by a darker version which, in my opinion, does not look as good. Also, the leather-like back cover has been replaced by a grainy back cover- again, a step for the worse. Other than that, you’d be hard-pressed to find any difference on the 9780, except that it is noticeably lighter which is a good thing for something you carry all day long.

Since the device is identical to the 9700, expect the same 2.44 screen with a resolution of 480×360 pixels. The Torch 9800 has an identical resolution but a bigger screen which is easier on the eyes; however, since the pixel density is higher on the smaller screen, things look a bit sharper. On the top you have the lock and mute buttons while the right has the volume control buttons as well as a convenience key. The left side has another convenience key along with the USB connector and a 3.5mm audio jack.

Internally, there is a new CPU, however it’s running at the same 624MHz that the older Bold 9700 was running at. RIM has upgraded the amount of internal flash memory from 256MB to 512MB. This is the storage space where your applications are installed as well as what is needed by the Operating System to run, so the bigger it gets the better it is. Finally, the camera has also been upgraded from 3MP to 5MP and you can now record videos at 640×480 resolution. What matters most for the Bold 9780 is the switch to the latest BlackBerry Operating System- OS6. RIM has promised an OS6 upgrade for the current BlackBerry Bold 9700 owners so there is little reason to upgrade if you have one of those.

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Abbas Jaffar Ali is the founder of and a blogger, geek and self-declared tech pundit who can't stop talking about technology. Find him on twitter as @ajaffarali

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  • Georgess

    When you say excellent battery life. How long does it last for a full charge. Mine is only a week old and battery lasts for almost one day only. My previous Nokia was way better. Maybe battery is corrupted?

    • Imadsani

      my bb9700 used to last me a good 3 days, wifi off usually .. im talking about casual usage, alot of emails and a moderate number of calls

      • Jmo97

        I’m waiting for a Blackberry to come with an FM radio built in, then I’m sold :)

    • Imadsani

      my bb9700 used to last me a good 3 days, wifi off usually .. im talking about casual usage, alot of emails and a moderate number of calls

  • Humaid

    the battery life is nowhere near as good as the bb9700.. it keeps on dying within the day.. again with ‘casual’ usage. the battery life depletes on standby. checked it out with the guy who sold it to me, and he changed the battery – nothing has changed.

    • Abbas Jaffar Ali

      Hmm- thats totally opposite of what I experienced. I had mine running for three days on a single charge. I think a lot of it also depends on where you live and how strong the signal is. Here in Dubai, I would easily get 2+ days but I travelled to the US with it and was on the AT&T network which the mobile kept struggling to stay online with and my battery wouldn’t even last a day. But back in Dubai, it went back up to 2+ days.

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