Soon you will be swiping your apples after a hearty meal of fattening, greasy and cheesy burgers. Don’t get me wrong, that wasn’t sarcasm. I like to be fat just as the other guy.
But I digress, so let’s come to the point. After McDonalds announced that they will be installing 1,200 NFC payment machines in the UK, it is being reported that Apple is gearing up to support the technology as well.
“The services are based on “Near-Field Communication,” a technology that can beam and receive information at a distance of up to 4 inches, due to be embedded in the next iteration of the iPhone for AT&T Inc. and the iPad 2. Both products are likely to be introduced this year, he said, citing engineers who are working on hardware for the Apple project,” said Richard Doherty, director of the consulting firm Envisioneering Group.
The easiest way for Apple to support the technology is to tie it up with iTunes, which already has the required information such as credit card information that an NFC payment would require.
“It would make a lot of sense for Apple to include NFC functionality in its products,” Richard Crone, who leads financial industry adviser Crone Consulting LLC in San Carlos, California.
Credit card companies like Visa and Mastercard are showing encouraging excitement over the technology, with the latter already enabling it in their credit cards.
lvira Swanson, a spokeswoman for San Francisco-based Visa, said the company is “excited to see NFC mobile devices coming into the market.”
Ed McLaughlin, chief emerging payments officer at MasterCard, said the company is “running the world’s fastest payment network, and that doesn’t need to be re-created.” MasterCard sees NFC “as an opportunity to partner with organizations” and already has run NFC payment trials around the world.
Of course, the most important point remains is how secure the system is going to be. There have been reports already of hackers easily accessing credit card information from mobile phones with NFC enabled. And there is also another hurdle to cross – mass adoption. I know a dozen of people still scared of making purchases online, let alone be ready to swipe their vulnerable smartphones and tablets in front of a tiny machine.