Western Motors reveals Fiat “window to the sky” in AUH, Al Ain

By on December 28, 2010
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Fiat 500 convertible debuts in the UAE.


Press release:
Western Motors, Fiat general distributors in Abu Dhabi and Al Ain and a member of Al Fahim Group, announced the debut of the new Fiat 500 super-mini adorable convertible version. This event coincides with Fiat 500 receiving the Best Small Car of the Year Award from CAR Middle East – the GCC’s premier motoring magazine and directly affiliated to the world’s leading automotive magazine brand in the UK (CAR).

“We are pleased to reveal the long-awaited convertible, Fiat 500C, featuring an innovative soft-top, also known as ‘a fully fledged window to the sky’, in addition to a great set of other safety and comfort options that add to the pleasure of driving such a beautiful and practical Italian master piece,” commented Mr. Kamal Rafih, General Manager of Western Motors.

The 500C is of the ‘open source’ design where new functions have been added to a highly successful existing product. Incorporating top-of-the-segment safety features, four adult-seat habitability and generous luggage space, the Fiat 500C also exhibits excellent load ability even with the soft-top fully open, thanks to a clever parallelogram hinge device.

The soft-top is available in ivory, red and black and may be matched with several bodywork color schemes, two of which are specifically for the 500C model: pearl red and a special warm grey, typical of sports supercars.

Similar to the basic model, both models are the same size and powered with the same engine (1.4 liter producing 100 hp) all with either manual or robotized Dualogic transmission.

“Ideal for our weather conditions, the innovative sliding soft-top combined with a styling concept which retains all-round protection, the 500C is delightful to ride if you take it for a drive on the Abu Dhabi Corniche and admire the skyscrapers from the car’s ‘window to the sky’ or even a trip to Jebel Hafeet,” continued Mr. Rafih. “Its many special features make this new super-mini one of the best cabriolet models in the city-car segment in the emirate.”


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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