RIM and iOS market share a tie

By on December 1, 2010
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Android and iOS fighting for popularity crown.

Despite what aggressive fanboys would like you to believe, the truth, as always, is pretty much on the contrary. According to new stats released by the famous stats making company Nielsen, Google’s Android and Apple’s iOS mobile platform are on a seesaw for popularity, and so far barely edge out each other.

The stats show that users upgrading from a dumb-phone to a smartphone, 28% of them were interested in getting an Android handdset, while 25% were interested in iOS. On the other hand, users looking to upgrade their smartphone, 35% of them were interested in moving to iOS while 28% showed interest in an Android phone.

Nielsen also revealed that RIM and iOS were tied on the market share with Blackberry enjoying a 27.4% share of the pie while Apple edged it out slightly with 27.9% share. Android is playing catch up with a rigorous 22.7% captured share.


- Of those upgrading to a smartphone from a featurephone, 28% were interested in an Android phone, while 25% were interested in iOS.

- Of those upgrading from a smartphone to another smartphone (side-grading?), 28% were also interested in Android, but 35% were interested in iOS.

- In both categories, Windows Mobile scored 6% and 7%, respectively.

- Android is definitely a male thing. For all consumers getting a smartphone, 22.8% of females were interested in Android, compared to 32.6% of males.

- Interestingly enough, iOS interest was about the same for both genders, with 30.9% of females getting iOS, and 28.6% of males. The discrepancy came from the “not sure” category, where 23.8% of women didn’t know what they wanted, and only 14.9% of males were as unsure.

- iOS and RIM are tied for actual smartphone OS share (at 27.4%), but RIM scored in the low teens in every measure of desired OS. This shows two possible trends: Blackberry is losing popularity, and the fact that enterprise users, which make up a huge segment of Blackberry users, don’t care for the OS at a consumer level.

- Unsurprisingly, iOS interest peaks in the 18-24 demographic. The young crowd has always been Apple’s string point, and it’s no different in the mobile sector. Similarly un-shocking is the increase in the “not sure” response as the respondents get older.



Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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