HTC looking to expand Sense UI to entertainment services

By on December 27, 2010
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The Sense will soon feature video and music content as well as newspapers and magazines.

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Mobile interface overlays or skins are losing its flavor recently, with Microsoft and now even Google wanting to maintain a standard interface among its devices. But HTC seems to be on a different roll, staying firmly committed to its custom Sense UI, hoping to extend it into a full-fledged service and make it a part of our living room.

HTC had launched in Setepmber bridging the gap between mobile-based experience and phone-based experience.

“In the past year, Sense has escaped the phone,” said Bamford in an interview. “Before, Sense was the glue that tied together our Android, Windows and Brew phones. Now, Sense also lives on the web, which allows us to do cool stuff.”

Currently, the “cool stuff” provided by helps users to remotely locate their phones or back their text messages. However, in the future HTC will focus on bringing more content such video and music as well as newspapers, magazines and eBooks. HTC has already in fact launched an eBook service in Europe that it plans to expand to other regions in 2011.

HTC also plans to launch its own video chat service similar to iPhone’s Facetime, along with other services that focus on home entertainment. The services will be made possible as the technology transits into faster cellular data networks like 4G.

At some point, you can imagine replacing your home Internet service with your 4G phone,” Bramford said. “I think we’re on the cusp of that transformation where mobile products and living room life collide.”


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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