HP crushes 10,000 DVDRWs for envrionment

By on December 9, 2010
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An initiative to reduce waste.


Press release:
Hewlett-Packard (HP) Middle East has taken initiative to reduce waste by partnering with EnviroServe to recycle 10,000 DVD RWs of a batch in which some were faulty.

“HP takes product quality very seriously that is why we would rather recycle a batch of 10,000 DVD RWs in which some units were found faulty, than risk selling poor quality products. We are a brand that holds consumer satisfaction as top priority. Rather than contributing to the accumulating waste problem in the Middle East, HP cares about the environment and has partnered with EnviroServe to recycle all defected materials in a safe and responsible way,” said Salim Ziade, General Manager, HP Middle East.

EnviroServe is a pollution and environment protection company that is part of the driving force of the UAE Government to introduce, mentor and develop environmental issues concerning the country.

Stuart Fleming, CEO of Enviroserve said “The recycling of this first batch is the first step towards a more sustainable scheme for HP in the Middle East. HP worldwide is among the most dynamic companies when it comes to greener technologies. It also actively supports the improvements to the revised EU RoHS Directive and has brought many PVC and BFR-free products on the market”.

As part of HP’s green initiative to help reduce global e-waste, HP also has recycling programs for printer supplies and computer hardware. HP’s goal is to reduce the worldwide energy footprint of HP facilities and data centers. Every year HP sets clear and distinct objectives to help provide products and services that are safe and environmentally sound, conduct operations in an environmentally responsible manner, and create health and safety practices and work environments that enable HP employees to work injury-free.

To learn more about HP’s commitment to the environment please visit us at www.hp.com/environment.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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