Du to offer 3D movies

By on December 29, 2010
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To start off with StreetDance.


Press release:
Beginning 25 December, du’s Video on Demand service will have a new addition – “StreetDance 3D”, the U.K.’s top grossing dance movie – a 3D first for the Middle East. This new offering – which falls on the first anniversary of the launch of du’s innovative VoD service in December 2009 – is a result of a deal du has completed with the UK’s multi-screen content aggregator On Demand Group, a subsidiary of SeaChange International (Nasdaq: SEAC).

“3D movie is a great new addition to our bouquet of offerings and depending on positive customer feedback we will introduce more such exciting titles. We are the first to introduce this to our customers and we hope they will enjoy this new technology, which enables them to watch movies in this advanced new format,” said Farid Faraidooni, Chief Commercial Officer, du.

“Clearly the global video industry is excited about the potential for 3D and our many content clients are among them,” said Tony Kelly, CEO of On Demand Group. “In this very short period since du’s Video on Demand launch – not less than a year – our work with this customer clearly demonstrates the drive to service innovation and thorough attention On Demand Group brings to Video on Demand and pay-television operators. This 3D first sets du apart from the competitors yet again.”

du’s Video on Demand service, launched in 2009, has become the fastest-growing and most successful Video on Demand service in the Middle East, and is managed in partnership with the London-based On Demand Group, the leading content aggregator for Video on Demand and three-screen video. In addition to sourcing and processing 3D content, On Demand Group will fully support the movie debut and drive its uptake through a range of on-screen promotions and in-market promotional services.

Premiering 25th December: StreetDance 3D
“StreetDance 3D” follows a street dance crew in Inner City London, forced to work with a group of ballet dancers in return for the use of rehearsal space. The two groups bond while they train together for the U.K. Championships. Starring Charlotte Rampling and Nichola Burley, the movie features exclusive performances from Diversity, Flawless and George Sampson. Directed by Max Giwa and Dania Pasquini, the film was released in RealD 3D, XpanD 3D, and Dolby 3D.

du’s video on Demand service
Video on Demand allows customers to browse through a catalogue of movies including Arabic cinema, Hollywood smash-hit blockbusters, Bollywood movies and some of the most beloved classic movies ever to grace the silver screen, simply through the du TV remote control, under the categories – ‘New additions’, ‘Top Titles’, ‘Special Offers’ and ‘All Time Classics’, subscribers will easily be able to find exactly which movie they are looking for, and even watch a trailer of that movie before purchasing it for viewing at their leisure. New movie titles will be added to the catalogue each month, with thousands of titles to be made available to du VoD subscribers.

Key features:
- Availability of favourite movie from a broad selection of Arabic, Hollywood and Bollywood movies, at the click of a button
- Unlimited viewing in the 48-hour rental period
- Full control of viewing experience by pausing, rewinding and fast-forwarding action like a DVD
- One monthly bill for services and subscriptions


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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