AppsArabia announces Kalimat

By on December 6, 2010
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Multiplayer word game playable in English and Arabic.

twofour54-based mobile applications investment fund, AppsArabia announced Kalimat, a multiplayer word game, at the Dubai World Game Expo. Kalimat, meaning “Words” in Arabic, can be played both in English and Arabic. Announced initially as an iPhone application, the game allows two players to place letters on a board and form sentences. Points are awarded depending the value of each letter and the position it’s placed in on the board. Kalimat has two different gameplay styles so players can challenge friends in local “pass & play” mode or they can challenge friends or random players via the internet.

Dubai based entrepreneur, Farès Fayad, successfully applied for funding from AppsArabia and the app was developed by local app developers Piranha Byte.

David Ashford, General Manager of AppsArabia

David Ashford, head of AppsArabia said, “I am delighted to be able to showcase our first app to consumers and to the industry. Working with an entrepreneur based in the region and local developers to create Kalimat has shown that within the Middle East there is the talent and the passion to create world class content that is relevant to the audience, and most importantly fun.”

Designed specifically for the iPhone, the launch of Kalimat will coincide with an online video campaign, focusing on the story of the two central characters Kali and Mat over several episodes. The campaign, scripted and filmed by UAE based Arab students follows the hilarious ups and downs of Kali and Mat’s relationship, as a result of Mat’s addiction to Kalimat.

Ashford added, “Creating the online video campaign about Kali and Mat was a great experience. We shot the footage in the UAE, using scripts developed by students studying at university here, and the filming was all done using Twofour54 intaj equipment, staffed by the emerging talent which is really beginning to make the most of Twofour54′s grant funding initiative, creative lab.”


Hitesh is a tech/games journalist and Business Development Manager for the Tbreak Network.

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