Like many, I’ve always looked at Vertu products as super expensive and behind the curve as far as technology is concerned. A product catered towards the ignorant, super-rich sector. But then, as a Vertu spokesperson explained while showcasing Vertu’s first Smartphone- the Constellation Quest, the Vertu brand is focused towards people that care more about the quality, finish and luxury of a product instead of tens of features that they would never use.
Vertu, I think, doesn’t consider itself as much of a phone brand as it does as a luxury goods brand. You won’t see its reps talking about the features- instead, they talk about the materials, the finishing and the dedication that goes into making their products. We caught up with Hutch Hutchinson, Head of Concept Creation and Design at the launch of the Vertu Constellation Quest at, where-else but the most prestigious address in Dubai, Burj Khalifa where he explained the craftsmanship that goes behind manufacturing a Vertu.
So there you have it. Vertu caters to a market that is very different than the one that appeals to the average geek like me. And when you look around, especially in a market like the UAE, it is a market that’s big enough for Vertu to continue excelling in what it does best.
Prices for the Vertu Constellation Quest start at AED 28,000 (US$7500) for the Brushed stainless steel with black leather and go up all the way up to AED 97,500 (US$ 26,500) for the Yellow gold model with sapphire keys and black leather.