Hasbro to bring 3D to iPhone

By on November 14, 2010
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My3D device to deliver 3D to iPhone and iPod Touch.

Popular toy manufacturer, Hasbro Inc., is creating a device that will bring 3D to the  iPhone and iPod Touch.

Hasbro's My3D is set to bring 3D to the iPhone and iPod Touch

According to the Associated Press, “The handheld device called My3D promises three-dimensional content that offers a 360-degree experience in gaming, virtual travel experiences and entertainment content. It’s aimed at both children and adults.

The device, which resembles a pair of binoculars with a slot in which users insert their iPod or iPhone, will be priced at $30. Shoppers can then visit Apple’s App store, which will allow shoppers to browse for additional My 3D content. Content varies in price; some apps will be free.

Hasbro has teamed up with Dreamworks Animation, whose movie “Megamind” hit theaters last weekend, to develop material.

Separately, Hasbro’s My3D will use content from a 3-D television network from Discovery, Sony and Imax scheduled to make its debut next year. Viewers will be able to see trailers and exclusive behind-the-scenes snippets from films for up to 20 minutes. Hasbro says the device will be a key way to market its own brands in a 3-D experience, though details haven’t been set.

Meanwhile, Hasbro worked with LA Inc., the Los Angeles Convention and Vistors Bureau, to create virtual travel experiences that include visits to the Wax Museum and the Santa Monica Pier.

Through other apps, users can feel like they’re immersed in deep water, exploring coral reefs or playing a shark attacking a tuna, while all along learning facts about sea life. There are also shooter games in a virtual galaxy.”


Hitesh is a tech/games journalist and Business Development Manager for the Tbreak Network.

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