Ford Edge 2011 Tech Review

By on November 23, 2010
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This could be my next car.

Good: The LCD screens, the Media Connectivity, The Wi-Fi Hotspot.
Bad: Lack of GPS, average exterior looks
Price: AED 99,950 starting and going up to AED 149,950 fully loaded and as reviewed.
* The price is the Suggested Retail Price at the time of review. Please call a retailer to confirm the latest price for this product.

If I mention specs such as an ARM Cortex A8 CPU running at 600MHz with 512MB RAM, a 2D/3D graphics controller and 2GB NAND flash memory along with Bluetooth, WiFi and USB, you would think that I’m talking about a new Smartphone. But I’m not. Instead what I have with me is  the new 2011 Ford Edge with MyFord Touch technology that is the upgrade to the Microsoft Sync technologies found in older models. Ford was kind enough to loan the SUV to me for a couple of days during which I had a blast driving around town.

The standard 2011 Ford Edge is powered by a 3.5-liter V6 engine with twin independent variable camshaft timing (Ti-VCT). This technology allows on-the-fly adjustment to the engine’s valve timing for maximum efficiency. We recieved the sporty version which is a 3.7-liter engine- the same that powers a Mustang. Although this engine has a decent kick, its probably more appreciable on a Mustang with lesser weight.

Looks-wise, I found the Ford Edge to be about average from outside- especially the front. Not one that will turn my head, at least. However the sides and the back look good. The interior on the other hand, looks quite- neat. I received the top of the line version with leather seats that are certainly comfortable but don’t expect a ride like the Infiniti.There is decent legroom and bootspace on the Edge though so if you are looking into getting something that is spacious and full of tech, then this is a good choice.

Coming to our favorite, tech side of things, lets start off with the MyKey concept that allows you to program your key with quite a few functions such as restrict the speed of the car or mute the audio system if the seat belt is not buckled- great for parents with kids who want to borrow the car. Like most cars that we’ve looked at of late, you just need to keep the key in your pocket to unlock the door and power the car up using the start/stop button. Remote start is also supported if you are within 300 feet of the car, allowing you to turn on the air-conditioning and step inside a car that doesn’t burn you from the horrid UAE summer. Score.

As soon as you power up the Edge, you get to see three brilliant LCD screens- two 4.2” screens on either side of the Speedometer and an 8” capacitive touch screen on the central console- enough pixels to get a geek like me lit up. The two LCDs in the dashboard are controlled by two d-pads present on either side of the steering wheel making it extremely intuitive to select any option on these screens. The left LCD can turn into a tachometer or your fuel gauge while the right one lets you navigate between your media and your phone through color coded menus.

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Abbas Jaffar Ali is the founder of and a blogger, geek and self-declared tech pundit who can't stop talking about technology. Find him on twitter as @ajaffarali

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  • Brentarmstrong1

    Mine arrives in 2 days! I’m in Canada

  • r burke

    I once was able to use the GPS to see my elevation as I drove down the highway.  But, I
    can’t find it now.  Do you have to be in motion, to see it and how do you get to it.  I thought
    it was under ‘System’, ‘Navigation’, but it is not there now.  Any help?  And what format
    USB drive is Edge looking for?  I’ve tried Fat32, MS_DOS, Mac, but none seem to work.  

    Any help?  

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