71% of tweets are ignored, according to research.
The tweet world did about 1.2 billion tweets in the past two months. That’s a lot of data (Twitter uses 12TB of storage space…a day). Unfortunately, contrary to what you might want to believe, not all of your tweets are read.
According to a research conducted by Sysomos, a social media monitoring and analytics company, only 6% (72 million) of all tweets were retweeted, with only 23% (276 million) getting at least one reply. That leaves 71% (852 million) of tweets getting absolutely no reaction…probably not read by your followers at all.
If that wasn’t depressing enough, there is more: of the 276 million tweets that got a reply, 85% of them were only able to get just one tiny-merely reply for their tweet. The research also found out that 92% of all the retweets happens within the first hour itself; if it doesn’t, it probably won’t get a retweet, ever. This also goes for replies as well.
Guess we will have to keep our timers ready from now on!