Kin played the party-pooper.
Despite record breaking sales this year, Microsoft’s CEO Steve ‘Developer!!!!’ Ballmer did not receive his maximum bonus for the last fiscal year.
What went wrong?
Kin, Microsoft’s embarrassingly failed attempt at attracting youth to its hip-n-hop mobile device. The bonus hit was due to the “unsuccessful launch of the Kin phone, loss of market share in the company’s mobile phone business, and the need for the company to pursue innovations to take advantage of new form factors,” according to a filing with securities regulators.
The filing, reported by Reuters, shows that Baller only received a cash bonus of $670,00 for the fiscal year ended June 30. Although the bonus sizes as much as his salary, it is only half of what he can make of the bonus.
Kin was canned seemingly ‘asap’ after it failed to ignite any curiosity among its target audience, selling only 10,000 units. Microsoft employees had admitted to being embarrassed over the failure.