New Xbox 360 250 GB and 4 GB Consoles to Debut at GITEX Shopper 2010.
Microsoft Entertainment and Devices Division (E&D) today announced that the new Xbox 360 250 GB and 4 GB consoles will be launched during GITEX Shopper from 16-23 October 2010, at the Dubai Airport Expo.
With a sleek new design, the Xbox 360 250GB console includes built-in Wi-Fi N, 250GB hard drive, touch-sensitive buttons, a glossy black finish and is Kinect ready. The Xbox 360 4GB console boasts of the same features as the 250 GB console, except a lower memory capacity and a matte black finish. The new consoles will be available at AED 1,150 and AED 899 respectively and are at the same prices of its predecessors – the Xbox 360 Elite with 120 GB HDD and the Xbox 360 Arcade.
Microsoft will also be partnering with GITEX Shopper to extend special offers to student visitors on the latest Xbox 360 console SKUs that will be launched at the IT extravaganza. Besides that they will also be offering a pre-order incentive to all consumers who would pre-book their Kinect sensors and bundles at the GITEX Shopper.
“The Xbox 360 stand at GITEX Shoppers is a fundamental gateway for us to connect with our customers and the gamers of the region”, said Armagan Demir, Head of Microsoft Entertainment and Devices Division Middle East. “During the entire week, visitors have the chance to play an assortment of games on the new Xbox 360 consoles that are being launched at the event and experience the next generation of gaming.”
In celebration of the 30th year of GITEX TECHNOLOGY WEEK, exhibitors at GITEX Shopper are planning the biggest ever sales bonanza for Middle East consumers, with launches of the latest technology products and exclusive show offers which cover a wide range of hi-tech merchandise.
“With gadget lovers and gamers converging on Dubai, GITEX Shopper and Microsoft will take the region by storm with the new Xbox 360 consoles. The world’s biggest IT and electronics brands are planning their biggest promotions of the year at GITEX Shopper 2010. GITEX Shopper is definitely the biggest and most sought-after IT and electronics retail event of the year,” said Trixee Loh, Senior Vice President, Dubai World Trade Centre, organiser of GITEX Shopper and GITEX TECHNOLOGY WEEK.
Gaming fans and visitors will also have a once in a lifetime opportunity to try out the Kinect for Xbox 360, the latest controller free gaming and entertainment system. In addition, Microsoft will also showcase a series of highly anticipated Kinect titles such as “Kinect Adventures”; “Kinect Joy Ride”; “Kinect Sports”; “Dance Central”; “Your Shape” and “Kinectinamals”.
Based around a webcam-style add-on peripheral for the Xbox 360 console, Kinect enables users to control and interact with the Xbox 360 without the need to touch a game controller through a natural user interface using gestures, spoken commands, or presented objects and images. Kinect for Xbox 360 will officially be launched in the United Arab Emirates on November 10, 2010 and is set to transform entertainment at home and open a new world of controller-free gaming.